How Juul went from a $38 billion darling to uncertain future and FDA investigation The FDA is allowing vaping brand Juul to keep its e cigarettes on the market. Studies from Juul show its e cigarettes are less harmful for adult smokers, who can benefit from switching completely The FDA has granted JUUL Labs authorization to market its tobacco flavored vaping products in the US. This landmark PMTA approval marks a significant shift in the vaping industry's regulatory landscape. What could FDA Authorizes JUUL Device and Pods in Tobacco and Menthol Flavors Vaping360