After two costly vaping acquisitions (JUUL & NJOY), Altria shares are down 3% following the first ever authorization of non tobacco, non menthol flavored vapes. This once again raises questions around management's capital allocation in Juul is now worth more than SpaceX at a $38B valuation The impact of JUUL market entry on cigarette sales: evidence from a major chain retailer in Canada Harm Reduction Journal Springer Nature Link Altria Swaps Juul Stake Once Worth $12.8 Billion for Some Vaping IP Bloomberg
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juul stock price chart The FDA Just Approved Juul's E-Cigarettes. Does That Make Altria Stock a Buy Here?