Juul must face class action vape price collusion claims, judge says Northern California Record legalnewsline.com St. This vaping device, called a JUUL, might look like a USB drive, but it contains nicotine and other harmful chemicals. Alarmingly, this easily hidden device and its enticing vapor flavors, like Juul took a page from Big Tobacco to revolutionize vaping Los Angeles Times In Defense of Juul, After the Latest Media Hit Piece Filter