Altria Group Acquiring NJOY Is A Middle Finger to Juul Labs Vaping Post The FDA is allowing vaping brand Juul to keep its e cigarettes on the market. Studies from Juul show its e cigarettes are less harmful for adult smokers, who can benefit from switching completely Njoy Vape Vs Juul NJOY Vapes Juul Labs Files New Patent Infringement Lawsuits Against NJOY and Altria Ecigator