The FDA's Juul Ban May Not be a Pure Public Health Triumph Juul is back to its original mission with a second generation e cigarette Juul Officially Stops Selling Flavored Pods Until FDA Approves Them Observer The FDA announced Thursday that Juul labs can continue to sell e cigarettes and refill cartridges, determining that the company's menthol and tobacco flavored pods are appropriate for the protection of public health.