What the JUUL? New Tobacco Product, Same Industry Tactics American Nonsmokers' Rights Foundation no smoke.org How many puffs in a pod? The science of Juuling EdNC Vape, Juul, e cigarettes and the FDA: Everything you need to know The Food and Drug Administration has authorized Juul Labs to keep its e cigarettes on the market, a major reversal after the agency completely banned the company's products in 2022.