British American Tobacco Writes Down Value of Brands by $31 Billion The New York Times Starting them young should not mean putting them at lifelong risk. Did you know that tobacco companies are sponsoring F1 teams to promote their nicotine pouch and e cigarette brands to young BAT aims to lead growing market for e cigarettes London Evening Standard The Standard British American Tobacco (BAT), a global tobacco company, will enter the synthetic nicotine liquid e.. MK