Happy 10th anniversary to the original photograph of "The Dress" and the subsequent internet debate over white and gold or black and blue : r popculturechat This explains how the blue black white gold dress illusion was possible. But it doesn't explain why some people saw it one way and some saw it the other, and no one seemed to see 10 years ago today, this dress was posted online, turning into a viral phenomenon. Viewers couldn't decide if the dress was blue and black, or white and gold. It was later confirmed How to Style a Black Maxi Dress in 10 Different Ways JK Style