The actual dress was black and blue. The confusion came from how lighting and color perception tricked people's brains, making some see it as white and gold. It became a viral example so we know the dress was black and blue BUT that's not what i'm here to discuss : r opticalillusions so we know the dress was black and blue BUT that's not what i'm here to discuss : r opticalillusions Roman Originals, company behind optical illusion blue dress produce it in white and gold Daily Mail Online