The White and Gold (No, Blue and Black!) Dress That Melted the Internet The New York Times The actual dress was black and blue. The confusion came from how lighting and color perception tricked people's brains, making some see it as white and gold. It became a viral example ELI5:Why does this dress appear white gold to some people and black blue to others? : r explainlikeimfive Women's Dresses COS Page 4 COS US