The actual dress was black and blue. The confusion came from how lighting and color perception tricked people's brains, making some see it as white and gold. It became a viral example How to See the Dress As White and Gold and Black and Blue Business Insider This image continues to divide the world: What color do you Blue and black or white and gold? It's been a full decade since "The Dress "took over the internet, yet Black & blue or gold & white? Mystery of the dress solved The Economic Times