The Discipline of Market Leaders: Choose Your Customers, Narrow Your Focus, Dominate Your MarketThe classic bestseller outlining tactics for any business striving to achieve market dominance. Drawing on in depth studies and interviews with the top CEOs in the country, renowned business strategists Michael Treacy and Fred Wiersema reveal that successful companies do not attempt to be everything to everyone. Instead, they win customers by mastering one of three value disciplines: the highest quality products, the lowest prices, or the best